Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Learn what programmatic advertising is from a 10,000 foot view
Get introduced to all the players in the programmatic advertising space
Understand advertising strategy and how programmatic fits in
Digital marketing processes and how programmatic changed that
What is Header Bidding vs. Waterfalls and why is it important?
This comprehensive Introduction to Programmatic Advertising - Digital Marketing curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Introduction to Programmatic Advertising - Digital Marketing course:
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Course Instructor
Ben Silverstein
Expert instructor with industry experience
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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