Introduction to Programmatic Advertising - Digital Marketing

Online Course

Udemy

Go to Udemy

Start Learning

Introduction to Programmatic Advertising – Digital Marketing

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Introduction to Programmatic Advertising – Digital Marketing

The course Introduction to Programmatic Advertising – Digital Marketing is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn the inner workings of a massive digital industry – How advertisers use programmatic to execute their digital buys

Course description

Introduction to Programmatic Advertising – Digital Marketing

Learn what programmatic advertising is from a 10,000 foot view
Get introduced to all the players in the programmatic advertising space
Understand advertising strategy and how programmatic fits in
Digital marketing processes and how programmatic changed that
What is Header Bidding vs. Waterfalls and why is it important?

Baseline knowledge of the digital marketing space
Understanding that programmatic advertising is a way to buy and sell digital ads
Come to the course ready to learn

1 hour on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Assignments
Certificate of Completion
Ben Silverstein

Start Learning

Prerequisites & Facts

Introduction to Programmatic Advertising – Digital Marketing

Course Topic

Digital Marketing, Marketing

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Start Learning

Degree & Cost

Introduction to Programmatic Advertising – Digital Marketing

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Introduction to Programmatic Advertising – Digital Marketing

provided by Udemy

Start Learning