Introduction to Programmatic Advertising

Online Course

Udemy

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What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

Introduction to Programmatic Advertising

The course Introduction to Programmatic Advertising is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

The most comprehensive introductory course on programmatic advertising that you will find on the internet.

Course description

Introduction to Programmatic Advertising

Understand what Programmatic Advertising really is
Learn the fundamentals of digital and programmatic advertising auctions
Know and understand the various components in the programmatic advertising ecosystem – DSPs, SSPs, ad exchanges, ad networks etc.
Get up to speed with programmatic advertising terminology – frequency capping, ATF, BTF, RON, ROS
Understand first, second & third party data

Have a basic knowledge of digital marketing and advertising
Understand digital marketing terms like impressions, CPM and CPC
A basic knowledge of Google Ads would be helpful, but is not a mandatory requirement
Be eager to learn!

2.5 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Rohit Uttamchandani

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Prerequisites & Facts

Introduction to Programmatic Advertising

Course Topic

Digital Marketing, Marketing

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Introduction to Programmatic Advertising

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Introduction to Programmatic Advertising

provided by Udemy

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