Luxury Management

What is the course about?

Luxury Management
The course Luxury Management is an online class provided by The Hong Kong Polytechnic University through edX. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry

Course description

Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand. Concepts and applications will be introduced through textbooks, selected journal articles and field visits. Note that this course is priced at USD $198.

Prerequisites & Facts

Luxury Management

Course Topic

Development, ECMAscript, Web Development

University, College, Institution

The Hong Kong Polytechnic University

Course Skill Level

Intermediate

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Luxury Management

To obtain a verified certificate from edX / The Hong Kong Polytechnic University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (198.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
The Hong Kong Polytechnic University
Luxury Management
provided by edX

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School: The Hong Kong Polytechnic University
Topic: Business and Management