Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Marketing Analytics: Competitive Analysis and Market Segmentation course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
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Everything you need to know about this online course, from duration to certification
In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision. You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability. This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
Difficulty Level
Intermediate
Some foundational knowledge required
Subject Category
Computer Science, Business & Management, Data Analysis & Statistics
Part of our Computer Science, Business & Management, Data Analysis & Statistics curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Comprehensive Program
Professional training from $249
Pricing may vary. Check the course provider for current promotions and exact pricing.
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