Marketing Analytics: Customer Value and Promotion Strategy

Online Course

Udemy
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Marketing Analytics: Customer Value and Promotion Strategy
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Marketing Analytics: Customer Value and Promotion Strategy
The course Marketing Analytics: Customer Value and Promotion Strategy is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

Course description
  • Marketing Analytics: Customer Value and Promotion Strategy
  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value
  • Run Monte-Carlo Simulation to model uncertainity in Market
  • You will need a PC with any version of Excel installed in it
  • Basic understanding of Excel operations like opening, closing and saving a file
  • 1.5 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
  • Start-Tech Academy
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Prerequisites & Facts

Marketing Analytics: Customer Value and Promotion Strategy

Course Topic

Development, ECMAscript, Web Development

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Marketing Analytics: Customer Value and Promotion Strategy

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Udemy
Marketing Analytics: Customer Value and Promotion Strategy
provided by Udemy
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School: Udemy
Topic: Analytics & Automation, Marketing, Marketing Analytics

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