Marketing Analytics for Retail Business Management

Online Course

Udemy

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What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

Marketing Analytics for Retail Business Management

The course Marketing Analytics for Retail Business Management is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

Course description

Marketing Analytics for Retail Business Management

Become proficient in using powerful tools such as excel solver to create forecasting models
Learn how to estimate the trend and seasonal aspects of sales
Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
Understand how to interpret the result of Linear Regression model and translate them into actionable insight
Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.

You will need a PC with any version of Excel installed in it
Basic understanding of Excel operations like opening, closing and saving a file

11 hours on-demand video
3 articles
2 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of Completion
Start-Tech Academy

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Prerequisites & Facts

Marketing Analytics for Retail Business Management

Course Topic

Analytics & Automation, Marketing, Marketing Analytics

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Marketing Analytics for Retail Business Management

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Marketing Analytics for Retail Business Management

provided by Udemy

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