Marketing Analytics

Online Course

Darden School of Business, University of Virginia

Future Learn

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Marketing Analytics

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Marketing Analytics

The course Marketing Analytics is an online class provided by Darden School of Business, University of Virginia through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.

Course description

Learn how to use analytics to improve marketing results
5 weeks

Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge – and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
In this course you will get the tools to measure the effectiveness of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and design experiments as a way to evaluate and optimize marketing campaigns.

The marketing process
Metrics for measuring brand assets
Customer lifetime value
Marketing experiments
Regression basics

Explain types of analytics and how data-driven decision making impacts marketing
Define and evaluate a brand and brand architecture
Calculate customer lifetime value and its components
Design and conduct experiments to test hypotheses about marketing and sales
Interpret regression outputs and their impact on marketing

The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns. However it will also be of interest to anyone looking to learn the basics of marketing analytics.

Darden School of Business, University of Virginia
The University of Virginia’s Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders.

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Prerequisites & Facts

Marketing Analytics

Course Topic

Business & Management, Data Analytics, Digital Marketing, Marketing

University, College, Institution

Darden School of Business, University of Virginia

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Marketing Analytics

To obtain a verified certificate from Future Learn / Darden School of Business, University of Virginia you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Darden School of Business, University of Virginia

Marketing Analytics

provided by Future Learn

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