<p>Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales. </p>
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What you need before starting this Marketing Management course:
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This course is designed for absolute beginners. No prior knowledge needed.
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Everything you need to know about this online course, from duration to certification
Mark Cuban, owner of the Dallas Mavericks, puts it bluntly: “No sales. No company.” Every organization needs effective marketing to match its products, services and experiences to customers, and maintain and grow its revenue. In this course you will learn the keys to successful marketing, from using traditional and digital media channels to build brand awareness, to using consumer and behavioral research in order to better match your product to your customers’ wants and needs. In this course, you'll learn to: Identify target customers and analyze and understand their needs and desires. Define your offering's value proposition and positioning. Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign Define key performance indicators and analyze the results. By the end of this class, you will understand how to assess the competitive playing field, understand your competitor’s brand position, and map your own organization’s position, strengths, and weaknesses, to create or capture competitive advantages.
Difficulty Level
Advanced
Prior experience recommended
Subject Category
Business & Management
Part of our Business & Management curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Comprehensive Program
Professional training from $214
Pricing may vary. Check the course provider for current promotions and exact pricing.
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