International Business Environment and Global Strategy

This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country’s objectives, defines the country’s strategy, programs and policies for achieving objectives, and significantly impacts companies. The context is affected by historical events, and by the country’s leadership. Many stakeholders shape the environment and the institutions, or “rules of the game”, that affect business. Labor, students, farmers, non-governmental organizations (NGOs) and the military play a crucial role, making the analysis of country environments complex and fascinating. We will study Japan in some depth, and catch brief glimpses of South Korea, Singapore, Chile, Turkey, India, South Africa and the former Soviet Union, to appreciate the forces that influence diverse country environments, and companies’ strategies. The course will review aspects of global institutions, such as the World Trade Organization (WTO), which set global rules that profoundly affect business strategy and human welfare. It will also explore opportunities and challenges at the bottom of the pyramid, the last frontier for value creation by companies and NGOs.