Omnichannel Strategy and Management

Online Course

edX
Omnichannel Strategy and Management

What is the course about?

Omnichannel Strategy and Management
The course Omnichannel Strategy and Management is an online class provided by Dartmouth College through edX. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.
Understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth.
Course description
Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model. In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs. We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.

Prerequisites & Facts

Omnichannel Strategy and Management

Course Topic

Business and Management

University, College, Institution

Dartmouth College

Course Skill Level

Intermediate

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Omnichannel Strategy and Management

To obtain a verified certificate from edX / Dartmouth College you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (99.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Dartmouth College
Omnichannel Strategy and Management
provided by edX

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School: Dartmouth College
Topic: Business and Management
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