Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them.
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential - even for product-based businesses.
On this course you’ll learn the latest thinking in service management, exploring a service-centric perspective to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management.
Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.
This comprehensive Principles of Service Management curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
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Everything you need to know about this online course, from duration to certification
Course Instructor
Week 7 - From manufacturing to service (logic)
Expert instructor with industry experience
Subject Category
Business & Management, Management & Leadership, Marketing
Part of our Business & Management, Management & Leadership, Marketing curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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