Programmatic Advertising 101 for Digital Marketing

Online Course

Udemy

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What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

Programmatic Advertising 101 for Digital Marketing

The course Programmatic Advertising 101 for Digital Marketing is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn basics about programmatic ads: display, social, voice, native, TV, etc. and how to integrate in marketing strategy

Course description

Programmatic Advertising 101 for Digital Marketing

Taking this course you would learn more about programmatic ads, how does the programmatic ad work and what’re the benefits of using programmatic ads. We would discuss multiple formats of programmatic ads existing nowadays: display, social, video, native and some innovative formats. At the end of the course, we are going to talk about how to buy programmatically and what’s the future of programmatic ad.
Programmatic ads in digital marketing space
Different types of programmatic ads
Know and understand the various components in the programmatic advertising ecosystem – DSPs, SSPs, ad exchanges, ad networks etc.
Understand first, second & third party data

Have a basic knowledge of digital marketing and advertising
A basic knowledge of Google Ads would be helpful, but is not a mandatory requirement
Be ready to learn and develop your knowledge!
Digital marketers

1 hour on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Maria Bulatova

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Prerequisites & Facts

Programmatic Advertising 101 for Digital Marketing

Course Topic

Digital Marketing, Marketing

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Programmatic Advertising 101 for Digital Marketing

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Programmatic Advertising 101 for Digital Marketing

provided by Udemy

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