Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Reputation Management in a Digital World course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. You will experience: how to build a robust and sustainable online reputation the positives of building a strong participatory culture how to manage social media issues based on a real-life examples how to manage a crisis and respond appropriately across multiple platforms. Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world. The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising. This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
Difficulty Level
Intermediate
Some foundational knowledge required
Subject Category
Communication, Business & Management
Part of our Communication, Business & Management curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Professional Course
Investment around $99
Pricing may vary. Check the course provider for current promotions and exact pricing.
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