Reputation Management in a Digital World

Online Course

edX
Reputation Management in a Digital World

What is the course about?

Reputation Management in a Digital World
The course Reputation Management in a Digital World is an online class provided by Curtin University through edX. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.

Course description

In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. You will experience: how to build a robust and sustainable online reputation the positives of building a strong participatory culture how to manage social media issues based on a real-life examples how to manage a crisis and respond appropriately across multiple platforms. Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world. The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising. This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Prerequisites & Facts

Reputation Management in a Digital World

Course Topic

Business and Management, Communication

University, College, Institution

Curtin University

Course Skill Level

Intermediate

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Reputation Management in a Digital World

To obtain a verified certificate from edX / Curtin University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (99.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Curtin University
Reputation Management in a Digital World
provided by edX

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School: Curtin University
Topic: Business and Management, Communication