Discover how to increase the number and quality of your leads, while persuading high-value prospects to take action!
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
By the end of the course, you'll understand how to use white papers and special reports to generate high-value leads and keep moving them forward in your sales funnel.
In this course, you'll learn how to choose a white paper topic, how to write a title and structure your content. You'll learn how to promote it, both through promotional channels and through an offer or landing page on your site. Finally, you'll learn how to repurpose and reuse your content to create a marketing funnel that entices leads reach out to become clients on their own initiative.
This comprehensive Smart B2B Content Marketing: The Winning White Paper Formula curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Smart B2B Content Marketing: The Winning White Paper Formula course:
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Everything you need to know about this online course, from duration to certification
Course Instructor
Chris Crompton
Expert instructor with industry experience
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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