Smart B2B Content Marketing: The Winning White Paper Formula

Online Course

Udemy

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Prerequisites & Facts
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What is the course about?

Smart B2B Content Marketing: The Winning White Paper Formula

The course Smart B2B Content Marketing: The Winning White Paper Formula is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Discover how to increase the number and quality of your leads, while persuading high-value prospects to take action!

Course description

Smart B2B Content Marketing: The Winning White Paper Formula

By the end of the course, you’ll understand how to use white papers and special reports to generate high-value leads and keep moving them forward in your sales funnel.
In this course, you’ll learn how to choose a white paper topic, how to write a title and structure your content. You’ll learn how to promote it, both through promotional channels and through an offer or landing page on your site. Finally, you’ll learn how to repurpose and reuse your content to create a marketing funnel that entices leads reach out to become clients on their own initiative.

Required: A desire to take an easier path to attracting leads & closing sales.

1.5 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Chris Crompton

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Prerequisites & Facts

Smart B2B Content Marketing: The Winning White Paper Formula

Course Topic

Content Marketing, Marketing

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Smart B2B Content Marketing: The Winning White Paper Formula

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Smart B2B Content Marketing: The Winning White Paper Formula

provided by Udemy

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