Social Change: How Can Marketing Help?

Online Course

Future Learn
Social Change: How Can Marketing Help?

What is the course about?

Social Change: How Can Marketing Help?
The course Social Change: How Can Marketing Help? is an online class provided by Griffith University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.
Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems.
Course description
  • Use marketing to drive social change
  • 2 weeks
  • Marketing is often used to influence consumer behaviour, but it can also be used to promote social good.
  • On this course, you’ll learn how social marketing can deliver change in your local community.
  • You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment.
  • You’ll understand how to use social marketing to encourage change and alter behaviour.
  • By the end of this course, you’ll know how to develop a social marketing program you can put into practice.
  • This course is part of our Study with Australia collection, with free upgrades and digital certificates supported by the Australian Trade and Investment Commission until 30 June, 2020. Explore more courses from leading Australian education providers.
  • Why isn’t education and policy sufficient for change?
  • How to use social marketing to deliver change for the better?
  • How do I co-create a program that changes behaviour?
  • How to design a program that meets target audience needs and wants
  • How can I engage people to change?
  • Explain how to co-create a program with your target audience
  • Improve engagement with your target audience
  • Develop an outline for a social marketing program
  • The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.
  • Griffith University
  • Griffith University was created to be a different kind of university—challenging conventions, responding to trends and pioneering solutions through innovative teaching and research.

Prerequisites & Facts

Social Change: How Can Marketing Help?

Course Topic

Business & Management, Marketing, Politics & Society, Social Issues

University, College, Institution

Griffith University

Course Skill Level

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Social Change: How Can Marketing Help?

To obtain a verified certificate from Future Learn / Griffith University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Griffith University
Social Change: How Can Marketing Help?
provided by Future Learn

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Social Change: How Can Marketing Help?
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School: Griffith University
Topic: Business & Management, Marketing, Politics & Society, Social Issues
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