Social Media Analytics: Using Data to Understand Public Conversations

Online Course

Queensland University of Technology

Future Learn

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Social Media Analytics: Using Data to Understand Public Conversations

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Social Media Analytics: Using Data to Understand Public Conversations

The course Social Media Analytics: Using Data to Understand Public Conversations is an online class provided by Queensland University of Technology through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?

Course description

Learn how to use powerful digital tools to analyse conversations on Twitter.
3 weeks

What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.
What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.
During this social media analytics course, you will use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.

The role and structures of social media conversations
Methods for and implications of gathering data
Key metrics used for analysing Twitter
Methods for identifying trends in social data
The theory of social networks
Methods for creating and interpreting data visualisations

Access social media data and understand the ethical implications of doing this
Apply digital methods to recognise and explain the significance of patterns in social data
Create data visualisations and use them to identify features of social networks
Draw personally relevant conclusions about social media that apply beyond the course

This social media analytics course is for anyone who wants to develop a critical understanding of how digital media are used and gain skills using three digital tools. This course will allow learners without coding skills to access, analyse and visualise their own social media data.

Queensland University of Technology
QUT is a leading Australian university ranked in the top 1% of universities worldwide by the 2019 Times Higher Education World University Rankings. Located in Brisbane, it attracts over 50,000 students.

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Prerequisites & Facts

Social Media Analytics: Using Data to Understand Public Conversations

Course Topic

Business & Management, Data Analytics, Digital Marketing, Marketing, Social Media

University, College, Institution

Queensland University of Technology

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Social Media Analytics: Using Data to Understand Public Conversations

To obtain a verified certificate from Future Learn / Queensland University of Technology you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Queensland University of Technology

Social Media Analytics: Using Data to Understand Public Conversations

provided by Future Learn

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