Starting a Business 3: Customers and Competitors

Online Course

Future Learn
Starting a Business 3: Customers and Competitors

What is the course about?

Starting a Business 3: Customers and Competitors
The course Starting a Business 3: Customers and Competitors is an online class provided by University of Leeds through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Find out how understanding and targeting your market can help your business stand out from the crowd.

Course description
  • 2 weeks
  • To run a successful business you need to understand who your customers are and more importantly, how you are going to reach them. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan and help you to start documenting your thoughts in a structured business plan while allowing you to share your ideas with others.
  • This course is the third in a series of six about ‘starting a business’.
  • Define a market: identifying customers and competitors
  • The theory of understanding markets: the differences between a market and an industry
  • Analyse a market: the market size and its potential
  • How to determine a business’ target market
  • Competitor analysis
  • How to target specific customers
  • The business plan: customers and competitors
  • Assess the importance of understanding customers and competitors when starting a business.
  • Discuss the difference between a market and an industry to help define the market and the product or service to offer to that market.
  • Evaluate the entrepreneur’s business challenge: Which markets should Ashleigh target for her product?
  • Explore the market for a business plan.
  • Discuss the size, scale and characteristics of your market.
  • Summarise your key competitors or those of another business by performing a competitor analysis.
  • This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university.
  • Completion of the courses will also enhance students’ university applications.
  • The courses can also be used as a teachers’ classroom enrichment resource.
  • Courses in this collection are also great for people that want an introduction in the specific subjects discussed in each course.
  • University of Leeds
  • As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Prerequisites & Facts

Starting a Business 3: Customers and Competitors

Course Topic

Business & Management, Entrepreneurship

University, College, Institution

University of Leeds

Course Skill Level

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Starting a Business 3: Customers and Competitors

To obtain a verified certificate from Future Learn / University of Leeds you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
University of Leeds
Starting a Business 3: Customers and Competitors
provided by Future Learn

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School: University of Leeds
Topic: Business & Management, Entrepreneurship