Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Strategic Management: From Intuition to Insight course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:The Process of Strategy What precisely is strategy and why does it matter? What are the building blocks of strategy and how can they be arranged as a process? What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages? Analyzing Industry Structure What is the role of the industry and its structure for firm performance? How to unpack industries and identify the most attractive strategic positions to occupy therein? How to identify what it takes to outcompete others in our strategic group? Developing Internal Resources Can firms succeed in generally unattractive industries? How to find out which resources and capabilities are likely to have the greatest strategic value? What are dynamic capabilities and how do they matter for firm survival and performance? All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.After completing this course you will improve your career qualifications as Business Development Manager, Sales Manager or Consultant. Professionals from the industries of the Automotive, IT, Finance, Health Care, Telecommunication and the Energy sector have already completed the course.This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
Difficulty Level
Intermediate
Some foundational knowledge required
Subject Category
Business & Management
Part of our Business & Management curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Professional Course
Investment around $149
Pricing may vary. Check the course provider for current promotions and exact pricing.
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