The Digital Economy: Selling Through Customer Insight

Online Course

The Open University

Future Learn

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The Digital Economy: Selling Through Customer Insight

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

The Digital Economy: Selling Through Customer Insight

The course The Digital Economy: Selling Through Customer Insight is an online class provided by The Open University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Uncover new perspectives on the role and behaviour of your customers, to enhance your sales and marketing.

Course description

Build a holistic view of your customers
4 weeks

No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, your business is set to fail.
This online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.
You will develop an understanding of how customer relationship management breeds business development success; critically evaluate accepted wisdom on how marketing influences customers; and learn how marketers increasingly draw on powerful information systems to build a holistic view of customers.

How technologies such as big data, the cloud and open-source are driving the digital economy
Insight in the context of sales
How customer insight is enabled by the digital economy
Tools and technologies that enable businesses to use big data to access and deliver value
How digital engagement works, and the importance of personalisation
How the move to digital selling is being enacted across the globe
Key trends in the digital economy and the impact on customer insight

Demonstrate knowledge and critical understanding of how customers behave in the digital economy and describe the role of information systems in creating customer insight
Apply exchange theory to a range of different business models to create mutual benefit for suppliers and buyers
Explore and conduct theoretically-informed analysis of decision making in consumer and organisational markets and assess digital marketing communications against research-based criteria
Apply and use insight-driven selling to improve performance, and engage with relevant ethical issues driven by the digital economy

This course is intended for anyone who wants to learn about attracting and retaining customers. No previous experience of studying sales or marketing is required, but some basic knowledge of how businesses work would be beneficial.
Find further information about OU registration, the assessment module and MBA in the entry requirements.
IMPORTANT!
If you are aiming to use your study of courses in the Digital Economy program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM871 Managing in the Digital Economy starts July 2020. Please ensure that you allow yourself enough time to obtain all four Certificates of Achievement from courses in the program before registering for the Assessment Course. Details of runs of the relevant FutureLearn courses in 2019 and 2020 are available here.

The Open University
The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning, with a mission to be open to people, places, methods and ideas.
The Open University Business School
A pioneer in flexible learning for over 30 years, The Open University Business School delivers transformational, high quality business and management education which is quality assured.

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Prerequisites & Facts

The Digital Economy: Selling Through Customer Insight

Course Topic

Business & Management, Data Analytics, Digital Marketing

University, College, Institution

The Open University

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

The Digital Economy: Selling Through Customer Insight

To obtain a verified certificate from Future Learn / The Open University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

The Open University

The Digital Economy: Selling Through Customer Insight

provided by Future Learn

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