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Online Course: The Secret Power of Brands

All LevelsUEA (University of East Anglia)English

The Secret Power of Brands

Understand the role of brands and brand management in the modern world, and start developing your career in the sector.

Suitable for everyone

Enroll in This Course

✓ Instant access•✓ Learn at your pace

What You'll Learn in This Course

Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.

Learning Outcome 1

Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

Learning Outcome 2

The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.

Learning Outcome 3

You’ll learn from practitioners at companies like Virgin and Google. You’ll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.

Skills You'll Develop

This comprehensive The Secret Power of Brands curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.

Hands-on LearningPractical ExercisesReal-World ProjectsIndustry Best Practices

Course Requirements & Target Audience

Understand what you need to succeed in this course and determine if it's the right fit for your learning goals

Prerequisites & Requirements

What you need before starting this The Secret Power of Brands course:

Explain what a brand is, and how it influences people’s actions
Describe the shape, and the changing dynamics, of the branding industry
Start to build a brand by defining a sense of purpose
Evaluate the role of design in branding, and the four dimensions on which it works
Assess the advantages and techniques of brand-led management

Who This Course Is For

This course is perfect for:

Motivated learners at any level
Self-paced students
Anyone interested in the subject

This course might not be suitable if:

• You're looking for a quick tutorial rather than comprehensive learning
• You prefer learning without structured curriculum
• You need highly specialized or niche content

Course Information & Details

Everything you need to know about this online course, from duration to certification

Subject Category

Business & Management, Marketing

Part of our Business & Management, Marketing curriculum

Course Language

English

All materials in English

Start Your Learning Journey Today

This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.

UEA (University of East Anglia) Course

Course Enrollment

Get instant access to all course materials

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Check provider for latest offers

Pricing may vary. Check the course provider for current promotions and exact pricing.

What's Included

How brands work: the role brands play in our lives, how brands have changed over time, how brands make a commercial and social impact
How brands are managed: the branding industry, the changing world of brand management, managing multiple brands
How brands get defined: how brands begin, the aims and shape of a branding project, techniques for defining what a brand wants to stand for
How brands get designed: great brand design, the four dimensions of brand design, the fluid processes that lead to great brand design
How brands drive organisations: the idea of the brand-led business, the four quadrants of brand action, the role of brand in innovation and change
Where brands are going next: the future of brands, your personal brand, ways to continue the journey

View Course & Enroll

✓Instant access after enrollment
✓Learn at your own pace
✓Direct enrollment with UEA (University of East Anglia)

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