Understanding Data in the Tourism Industry

Online Course

Edinburgh Napier University

Future Learn

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Understanding Data in the Tourism Industry

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Understanding Data in the Tourism Industry

The course Understanding Data in the Tourism Industry is an online class provided by Edinburgh Napier University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

How can you benefit from using data in your tourism business? Learn the opportunities of tourism data with this online course.

Course description

Discover how data can be used to drive business decisions
5 weeks

Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.
On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.

This course is designed for small and medium enterprises in the tourism industry, such as tour companies, transport providers, and B&Bs.

Edinburgh Napier University
Edinburgh Napier University is an innovative university inspired by and deeply connected to the world around it.
Scottish Enterprise
Scottish Enterprise is Scotland’s national economic development agency & a non-departmental public body of the Scottish Government. They work with partners in the public & private sectors to identify & exploit opportunities for the Scottish economy

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Prerequisites & Facts

Understanding Data in the Tourism Industry

Course Topic

Business & Management, Data Analytics

University, College, Institution

Edinburgh Napier University

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Understanding Data in the Tourism Industry

To obtain a verified certificate from Future Learn / Edinburgh Napier University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Edinburgh Napier University

Understanding Data in the Tourism Industry

provided by Future Learn

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