Understanding Fashion: From Business to Culture

Online Course

Institut Français de la mode (IFM)

Future Learn

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Understanding Fashion: From Business to Culture

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Understanding Fashion: From Business to Culture

The course Understanding Fashion: From Business to Culture is an online class provided by Institut Français de la mode (IFM) through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

From its impact on culture and society to consumer behaviour, discover the business of fashion with Institut Francais de la Mode.

Course description

Study fashion and culture with fashion industry experts from Chanel and YSL
4 weeks

Over almost 150 years, the fashion industry has transformed many aspects of Western culture.
On this course, you’ll explore the interaction of fashion, society and business with IFM professor, Benjamin Simmenauer.
The course features exclusive input from fashion industry leaders, including designers such as Simon Porte Jacquemus, Christelle Kocher, Paul Smith, and CEOs at Chanel, YSL and Hermès.
You’ll deepen your understanding of the industry and take a dual approach to the study of fashion as you investigate it as both a cultural phenomenon and a creative industry.

Fashion and modernity: contemporary relevance, ‘Zeitgeist’, and the desirability of the new.
Fashion and society: the concept of trends, social distinction and selection, culture and subcultures.
Fashion as a language: decoding silhouettes, the genre of fashion literature and fashion press.
Fashion and consumption: fashion and gender, the emergence of ‘lifestyle’, fetishism.

Develop transdisciplinary knowledge and expertise aimed at understanding the logics of the contemporary fashion field
Identify the creative models of the different fashion houses and their conception of time
Explore the trends diffusion models
Interpret a fashion silhouette
Explain the construction of consumer behaviour

Whether you’re a marketing student intrigued by consumer culture or you’re an experienced fashion professional looking to enhance your knowledge, this course is designed for anyone looking to deepen and specialise their knowledge of the fashion industry.
This course will also be relevant to fashion entrepreneurs who need a holistic view of the industry’s key success factors.
This course is supported by DEFI.

Institut Français de la mode (IFM)
IFM (Institut Français de la Mode) is a higher education institution specialising in the textile, fashion, luxury and design industries, based in Paris, France.

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Prerequisites & Facts

Understanding Fashion: From Business to Culture

Course Topic

Business & Management, Creative Arts & Media, Fashion

University, College, Institution

Institut Français de la mode (IFM)

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Understanding Fashion: From Business to Culture

To obtain a verified certificate from Future Learn / Institut Français de la mode (IFM) you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Institut Français de la mode (IFM)

Understanding Fashion: From Business to Culture

provided by Future Learn

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