30 Copywriting Secrets from the Best Ad Campaign of All Time

In this course, you'll learn how to write copy that grabs attention and motivates prospects to buy. I designed this course for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you'll be able to write copy that gets noticed, gets read and gets results.

You and I will examine the most successful advertising campaign in history. I'm talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history.

I'm going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy. You'll see how a successful ad is built.

We'll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humour, irony, keys to being original, endings, and plenty more. I designed this course for two people: copywriters who want to improve their craft, and aspiring copywriters who want to learn what actually works in copywriting. This course contains no theory-just dozens of examples of copy that works, and a detailed explanation of why it works.