Getting Digital

Account-Based Marketing - ABM: Increase Your B2B Efficiency

Develop essential productivity & performance skills with expert instruction and practical examples.

Online Course
Self-paced learning
Flexible Schedule
Learn at your pace
Expert Instructor
Industry professional
Certificate
Upon completion
What You'll Learn
Master the fundamentals of productivity & performance
Apply best practices and industry standards
Build practical projects to demonstrate your skills
Understand advanced concepts and techniques

Skills you'll gain:

Professional SkillsBest PracticesIndustry Standards
Prerequisites & Target Audience

Skill Level

IntermediateSome prior knowledge recommended

Requirements

Basic understanding of productivity & performance
Enthusiasm to learn
Access to necessary software/tools
Commitment to practice

Who This Course Is For

Professionals working in productivity & performance
Students and career changers
Freelancers and consultants
Anyone looking to improve their skills
Course Information

About This Course

Do you want to know how to increase your company's sales. Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads. Account-Based Marketing (ABM) is the best solution if you want either of those thingsThis approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams.

According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or moreThis is a brilliant solution to 5X your conversion rate and cut down on marketing costsWhat's best is that you don't need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing effortsIn this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2BWHAT WILL YOU GET AFTER COMPLETING THIS ABM COURSE. You will understand how account-based marketing worksYou will be able to create your own account-based marketing strategyYou will define your top account listYou will create your ideal customer profile (ICP)You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc. , to get data about your clients or competitorsYou will engage your ABM targets through different channels of communication like email, social media or targeted advertisingYou will make your strategy omnichannelYou will learn about what sales funnels areYou will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leadsYou will use AI tools (ChatGPT) to effectively communicate with clientsYou will proceed with a comprehensive analysis of your ABM activitiesWHAT ELSE DO WE OFFER IN OUR ABM COURSE.

Practice. Practice. Practice.

Our course contains plenty of manuals which help you tailor account-based marketing not only in theoryСhecklists and templates you can use for your different real projectsA free copy of the book "Cutting-edge digital marketing"Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseLEARN ABOUT ACCOUNT-BASED MARKETING FROM THE TOP INTERNET MARKETING PROFESSIONALS:Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and othersAlisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and moreWebpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaignsMore than 500,000 internet marketers have enrolled in SkillsBooster courses.

Provider
Udemy
Estimated Duration
10-20 hours
Language
English
Category
Personal Development

Topics Covered

Productivity & PerformanceMarketing

Course Details

Format
Online, Self-Paced
Access
Lifetime
Certificate
Upon Completion
Support
Q&A Forum
Course Details
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This course includes:

Lifetime access to course content
Access on mobile and desktop
Certificate of completion
Downloadable resources

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