Advanced Copywriting

Lead the reader on an imaginative journey to your "Order Now" button. Once you've mastered copywriting fundamentals, such as creating a tempting offer, sprinkling in proof elements and always ending with a call to action, learn to cast a spell with words. Through unexpected metaphors, sensory detail, strategic teasing and 22 other often overlooked techniques, ignite readers' curiosity, earn their trust and get them thinking, "Hmm, I want that.

" (I used at least three advanced creative wording techniques in this paragraph. Can you name them. )The Advanced Copywriting online course teaches you how to captivate with language so you confidently create distinctive, memorable promotions.

Whether in headlines, on a home page, in tweets, in client newsletters or throughout long sales pages, your words can sparkle with originality, charm readers and tickle their desires. Just as importantly, the course describes where creative energy goes awry, so you avoid misdirecting, baffling or overtaxing your readers. You learn both principles and pitfalls with a whopping 239 examples from actual marketing copy.

Through comments on these snippets from high-tech, small-business and consumer brands, you come to understand key do's and don'ts. You experience the never-ending delight of choosing and arranging words. How This Course is DifferentMy name is Marcia Yudkin, and using my decades of experience as a copywriter, author and marketing coach, I serve as your guide to the pizzazz of creative language.