Develop essential digital tools skills with expert instruction and practical examples.
Why Should I Take This Course. Do you want to create products that actually make money. In theory, the recipe for success takes only two ingredients: a product and customers who want to buy that product.
Unfortunately, these two ingredients are not that easy to find in practice… Many product managers, entrepreneurs and innovators focus on engineering really awesome products … and then struggle to find customers who want to buy them. One missing piece on the road to success is the business model. But writing business models has traditionally been hard and taken weeks or months to do.
The Topic of this Course This course will teach you a simple, but powerful tool to quickly sketch business models: the Business Model Canvas. The Business Model Canvas (a tool invented by Alexander Osterwalder in his influential book "Business Model Generation") allows you to draft new business models in hours or even minutes. It is a visual representation of a business and is thus much easier to understand than traditional 100-page-business-plans.
It also helps you to think about the important parts of your business model in a structured way. There are countless applications of this tool in various practical methods. What You Will Learn This course will teach you what the canvas is and how to sketch a business model with it.
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