Authentic Content Creation for Coaches and Consultants
Develop essential writing & content creation skills with expert instruction and practical examples.
Skills you'll gain:
Skill Level
Requirements
Who This Course Is For
About This Course
According to an article in Fast Company, "Well-crafted content can pull its weight for you for months and years to come. "That "weight" may be marketing exposure, lead generation, and client attraction, or it may be recurring revenue from content you sell, such as online courses. As an independent Coach or Consultant, creating and sharing content is a great way to:Establish yourself as an expert in your fieldDevelop the Know Like & Trust factor that's so important in the virtual worldDemonstrate your ExpertiseShowcase your ExperienceShare your Point-of-View Establish a unique brand positioningGenerate a loyal followingBuild an email listAttract clientsMarket yourself for freeCreate additional revenue streamsStep away from working with clients 1-1 and still earn money from your businessHi, my name is Debbie LaChusa and I've been creating content online since 2004.
I've used content creation to market myself AND I've been earning recurring revenue from my online content since 2013. In fact, in 2017 I retired from my coaching and consulting business to focus solely on revenue generating content creation in the form of books and online courses. In this course I share:1.
WHY, as a coach or consultant, you should become an Authentic Content Creator2. WHAT Authentic Content Creation is, and how it differs from generic content creation3. HOW you can become an Authentic Content Creator by following 7 simple stepsI explain the importance of creating AUTHENTIC content and how authentic content differs from other content.
This course is NOT about pumping out generic content or being paid by a company to create content for them. It's also NOT about becoming a Social Media Influencer because let's face it, there's not a lot of Authenticity in that world. So, if you're a coach or consultant with expertise and experience to share…If you love helping others…If you don't love marketing and are looking for a way to build a name for yourself and get clients…If you're looking for a way to add additional revenue streams to your business…And if you want that revenue to continue to flow in for years to come…This course is for you.
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