Become a CRM Manager: overview for Email Marketing starters!

Are you searching for your next challenge. Did you just graduate and wonder in which job area to start. Or did you just found some job adverts searching for a cryptic "CRM Manager" in digital marketing.

I will teach you in this course, what a CRM Manager or Email Marketing Manager does, how the job chances are in this area and how the salary expectations can look like. In a short overview over different aspects of CRM, I show you this in an easily digestible way. The focus of this course is NOT to teach you every aspect about CRM.

In contrary, we will focus on learning WHAT CRM is, HOW it is done, HOW to apply for such a role and WHAT to expect from the day to day CRM and E-Mail Marketing Manager job. In the end, it's not about email only but also very many other channels. Like this, you should be ready to step into the next phase of getting to know the basics how to upsell and cross-sell customers, retain and reactivate them based on a marketing crm calendar.

The strategy is crucial for a crm manager, so that's definitely a key to your success. Happy to have you here.