Develop essential freelancing & side hustles skills with expert instruction and practical examples.
This course is structured around four key sections, carefully designed to help you think, advise, and facilitate like a true strategist. Each section blends core strategy concepts, advisory techniques, and practical guidance on leading strategic conversations. Whether you work with clients, lead your own organization, or advise portfolio companies, these sections will help you sharpen your thinking, structure your sessions, and engage decision-makers with confidence.
Section 1: How Do You Compete. Understanding Strategy Fundamentals to Guide Better ConversationsIn this section, we set the foundation by exploring how organizations create competitive advantage. You'll learn how to structure conversations around the essential components of strategy, ensuring your advice or facilitation is grounded in proven principles.
We cover:- How companies compete - through cost leadership, differentiation, focus, and beyond. - Business models as a source of advantage - how to use the Business Model Canvas to analyze and improve business models. - Corporate strategy and portfolio thinking - understanding how diversified companies allocate resources and manage their business units.
- Strategic positioning - using the Strategy Diamond to shape conversations around where and how organizations compete. This section is packed with practical frameworks that help structure strategic dialogues - whether with CEOs, founders, or leadership teams. Practice Opportunity: Throughout this section, you'll find hands-on role-play scenarios to apply frameworks like the Business Model Canvas, Strategy Diamond, and BCG Matrix in realistic, advisory-style conversations.
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