Color Psychology for Web/UX/UI/App Designers

This course is part of our "Psychology Driven Web Design" collection. People are physiologically, psychologically, and socially influenced by color and color sets the mood through which a design is seen. Color psychology, which is the field of study of how color affects human behavior, has long been used by marketers and advertisers to convey specific feelings and messages to their markets.

Our aim in this course is to teach you to do the same in web design, which means that you must learn how different colors impact people, so that you can select appropriate colors for using in your concepts. Notwithstanding the commonly accepted fact, that color does affect people, many believe this influence to be entirely culture based and completely subjective. In recent years, this assumption has been proven wrong experiment after experiment.

When our eyes take in a color, say red, they communicate with our brain, which in turn sends a cascade of signals to different parts of our body through the release of different hormones, which cause fluctuations in mood, emotion, and resulting behavior, in everyone, without exceptions. One color may speed up the heart rate, while another may slow it down. It should therefore not come as a surprise that colors can influence people's urge to purchase as well.

In fact, we know that 60 to 90% of purchasing decisions are based on colors. Making sure that you use the right colors at the right places in your designs is very important, since your website's color scheme not only impacts its aesthetics but also its usability and accessibility. After you finish this course, you will be able to create beautiful color harmonies that will positively affect the mood of your visitors, understand the physiological, psychological, and social influence of individual hues, choose appropriate colors for your website in a systematic manner, use colors more effectively in e-commerce to increase sales, and much more.