Complete Content Creation & Content Marketing Guide

Welcome to my course on content creation and content marketing, your complete guide to creating professional content for written, audio, and video formats and creating a successful content marketing plan. My name is Shelley Benhoff and I have been a professional content creator since 2015. I make six figures creating very niche content without hundreds of thousands of followers.

In this course, I will walk you through everything I have learned about creating content and a content marketing plan to help you create content that is high-quality and engaging for your audience. By the end of this course, you will have the skills that you need to create and promote high-quality content. In this course, we will review my entire process for content creation including:Content Conceptualization: Selecting a topic and format including assignments and worksheets to help you get started quickly.

Creating Written Content: Creating a WordPress blog in under 10 minutes, designing your website using Canva, and publishing your first blog post. Creating Audio Content: Buying a microphone and setting up a home studio, recording and editing audio tracks using Audacity, and publishing an audiobook. Starting a Podcast: Planning your podcast format, scheduling guests using Calendly, recording a podcast using Riverside fm, and publishing your podcast to every popular network including Apple Podcasts, Spotify, and Audible using Anchor.

Creating Video Content: Setting up lighting, recording and editing video using Camtasia, and reviewing the post-production process. Publishing Videos on YouTube and Streaming: Creating a YouTube Channel, publishing videos to YouTube, creating YouTube video thumbnails in Canva, selecting YouTube video tags, and streaming with Streamlabs OBS. Understanding SEO Basics: Learning how SEO works, finding keywords using Google Trends and autocomplete, understanding your audience using Google Analytics, and using YoastSEO for WordPress.