Content Marketing: Mastering Your Content Strategy For SEO

Create the perfect inbound marketing channel by attracting your ideal customers through targeted, optimized and well researched content. In this course, "Content Marketing: Mastering Your Content Strategy For SEO", you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer. Just about everyone turns to the search engines (Google) to research products, services and businesses and to also get answers to their questions.

The businesses that show up at the top of the search engine results are able to capture these potential customers and win their trust by providing them with relevant content and answers to their searches. Do you want to be one of these businesses that is able to attract their ideal customers without spending money on expensive advertising campaigns. In This Course You Will Learn:How to create a content strategy that will rank content high in the search engine resultsHow to structure your content so it is optimized for SEOHow to research topics & keywords so you can create high impact contentHow to optimize text, video and image based contentHow to create a successful content marketing funnelHow to promote your content and get it in front of the right peopleHow to measure success for your content marketing campaignsGet Instant Access To This Course:6+ hours of video lessonsDownloadable templates and resourcesReal examples of content strategies in actionPremium support and answers to all your questions from marketing professionalsLifetime access to updatesWhy a Content Strategy Is Critical For Your Business:Content marketing is incredibly cost-effective and offers amazing ROI.

Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads over traditional forms of advertising. (DemandMetric)Content drives higher conversions for businesses. On average, conversion rates are six times higher for companies and brands using content marketing than those that are not using it, at 2.

9% vs. 0. 5%, respectively.