Getting Digital

Content Marketing: The Lead Generating Content Plan

Develop essential marketing & sales skills with expert instruction and practical examples.

Online Course
Self-paced learning
Flexible Schedule
Learn at your pace
Expert Instructor
Industry professional
Certificate
Upon completion
What You'll Learn
Master the fundamentals of marketing & sales
Apply best practices and industry standards
Build practical projects to demonstrate your skills
Understand advanced concepts and techniques

Skills you'll gain:

Professional SkillsBest PracticesIndustry Standards
Prerequisites & Target Audience

Skill Level

IntermediateSome prior knowledge recommended

Requirements

Basic understanding of marketing & sales
Enthusiasm to learn
Access to necessary software/tools
Commitment to practice

Who This Course Is For

Professionals working in marketing & sales
Students and career changers
Freelancers and consultants
Anyone looking to improve their skills
Course Information

About This Course

Have you wanted to use content to generate more traffic to your website and increase leads to your website. Are you working on SEO and want to improve the content you create to generate more qualified leads. By the end of this course you will be able to:Identify the right type of content to create for your specific websiteUnderstand the various types of content that you're likely not already consideringIdentify exactly where to start with the content creation and promotion process for your unique siteGenerate a lot of content ideas so you don't run out of ideasDecide between 4 options for creating content in case you don't want to be the one to actually create itKnow which content promotion strategies to use to widely promote each piece of content to generate a lot of trafficMost importantly you will have a strategic approach to creating and promoting your content instead of guessing and getting wishy washy results.

You will see how to look at actual numbers that will tell you what is and is not working with your content promotion so you can adjust your content marketing strategy as you go and have more data coming in. When you operate with strategy, you get results. When you fail to plan and review what's actually happen, your results will reflect that.

This is designed for you to follow the process of content planning, creation and promotion in the order we go through so you will start seeing progress, building momentum and seeing results as you go. The beautiful part of content promotion is that it will improve your SEO efforts and if you decide not to use SEO as a lead generation process, it will still results in you attracting more traffic, leads, customers and sales for your business. Let's get started and within a couple of hours you will be much more clear (and strategic.

) on how to create and promote your content. Plus, if you already have a website up, in the beginning of the course we'll talk about how to identify your existing content that should be improved and re-promoted to start generating more results within just 1-3 days.

Provider
Udemy
Estimated Duration
10-20 hours
Language
English
Category
Business & Entrepreneurship

Topics Covered

Marketing & SalesMarketingContent

Course Details

Format
Online, Self-Paced
Access
Lifetime
Certificate
Upon Completion
Support
Q&A Forum
Course Details
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This course includes:

Lifetime access to course content
Access on mobile and desktop
Certificate of completion
Downloadable resources

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