Getting Digital

Digital and Social Media Marketing in Sports: The Essentials

Develop essential marketing & sales skills with expert instruction and practical examples.

Online Course
Self-paced learning
Flexible Schedule
Learn at your pace
Expert Instructor
Industry professional
Certificate
Upon completion
What You'll Learn
Master the fundamentals of marketing & sales
Apply best practices and industry standards
Build practical projects to demonstrate your skills
Understand advanced concepts and techniques

Skills you'll gain:

Professional SkillsBest PracticesIndustry Standards
Prerequisites & Target Audience

Skill Level

IntermediateSome prior knowledge recommended

Requirements

Basic understanding of marketing & sales
Enthusiasm to learn
Access to necessary software/tools
Commitment to practice

Who This Course Is For

Professionals working in marketing & sales
Students and career changers
Freelancers and consultants
Anyone looking to improve their skills
Course Information

About This Course

SummaryDigital marketing is the use of digital platforms such as the internet to deliver branded communication to potential consumers. It involves a wide range of different techniques which are aimed at promoting a brand and its benefits to an audience, in the same way that radio and TV marketing work, only through the internet. Social media marketing is a particular facet of digital marketing which has gained a lot of attention in recent years thanks to its potential impact.

Social media is the name given to describe a website or application which allows users to create and share content with each other through the internet. Social media has become one of the most popular ways people spend their time online, with major platforms such as Facebook and others attracting millions of daily active users and forming a large percentage of total internet traffic. It's the large audiences of social media sites, along with the features designed for creating and sharing content, that make them so appealing for marketers.

A brand can use social media to boost its reach and engage with new audiences in new markets, increasing their overall brand awareness and bringing an increase in sales. With the fast growth of the internet and the fact that there are now billions of people online, digital and social media marketing have rapidly grown in significance. Today, these platforms can be used in a variety of different ways to improve the image of a brand and help a company to reach its target demographics.

In the world of sports, digital and social media have been used to connect fans in their love of their favourite sports, teams and athletes. Sports marketers have also made the most of these platforms to appeal to sports fans and associate brands with major sports teams and sporting moments. Brands that want to stay ahead of the competition need to be able to adapt and pick up new techniques and ideas.

Provider
Udemy
Estimated Duration
10-20 hours
Language
English
Category
Business & Entrepreneurship

Topics Covered

Marketing & SalesMarketingSocial Media

Course Details

Format
Online, Self-Paced
Access
Lifetime
Certificate
Upon Completion
Support
Q&A Forum
Course Details
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This course includes:

Lifetime access to course content
Access on mobile and desktop
Certificate of completion
Downloadable resources

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