Digital Marketing 33 in 1 Course (Master Online Advertising)

Everything you need to know about Marketing in the Digital era (23 in 1 course)Just take a look at the titles of each section. Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, LinkedIn, Twitter, Reddit, Snapchat Marketing. Moreover, we will talk about SEO, ASO, split testing, email marketing, video marketing, content marketing, affiliate marketing, referral programs, social media strategy, GDPR for marketers, copywriting, podcasting.

We will also take a look at Google Analytics and connecting your Shopify store to the Facebook page. After this course, you will be able to design, set up and test your own different types of ad campaigns and perform online marketing throughout different platforms. Digital Marketing 101 (lectures):IntroductionDifference between Marketing and AdvertisingDigital Marketing & Online Marketing & E-marketingSocial Media Marketing & Email Marketing & Affiliate MarketingSEM & SEOInbound Marketing & Outbound Marketing & Content MarketingNative Advertising & Geo marketingVideo Marketing & Mobile MarketingViral Marketing & Influencer MarketingAR Marketing & VR MarketingThank youFacebook Ads (lectures):Introduction and course descriptionHow does an ad look like and what is itAds Manager interface explainedTypes of campaignsSetting up the campaign (Ad Set)Setting up the campaign (Ad)Reports and metricsInstagram growth (lectures):How to grow your Instagram accountThe significance of the Explore pageProfile and content tipsPower likes and Engagement groupsThings to avoid (most important DON'Ts)Automation in short & the Mother-child methodInstagram Ads (lectures):Introduction and course descriptionInstagram's overview and some statisticsTips for building your Instagram pageWhere to start and one important conditionHow to set up an Instagram campaignDifferent ad sizes and recommendationsGoogle Ads (lectures):Introduction and course descriptionWhat is Google AdsAd examples on GoogleGoogle Ads' interface explainedTypes of goals and campaignsHow to set up a Google Search AdHow to set up a Google Display AdHow to set up a YouTube AdOverview of Google campaigns (metrics and reports)How to use Google Trends toolHow to use Google Alerts toolHow to preview your adsDifferent types of keywords (important to know)How to use Google Keyword PlannerNegative keywords explainedHow to create a negative keyword listImportant to know about negative keywordsSnapchat Ads (lectures):Introduction and course descriptionSnapchat's overview and some statisticsHow to find Snap Ads Manager and its interface explainedOverview of the advanced mode in Ads ManagerCreating the campaign (with Snap Ad)Creating the campaign (with Story Ad)Creating the campaign (with Collection Ad) and Filter explainedFacebook Ads vs Google Ads - which platform to choose.

(lectures):IntroductionExamples of Facebook AdsExamples of Google AdsFacebook Ads vs Google Ads part 1Facebook Ads vs Google Ads part 2Final wordsSummary conclusionCanva graphic tool explained (lectures):What is CanvaCanva's home interfaceHow to design part 1How to design part 2How to export and different optionsHow to choose the proper fonts (lectures):Typeface and Font differenceSerif fonts explainedSans Serif fonts explainedScript fonts explainedDisplay fonts explainedIL1 testHow to choose the best font (advice)Where to download the fontsOnline advertising metrics explained (lectures):IntroductionCost Per Metrics (CPC, CPA, CPM. CPL, CPE. )CPL, CPA, CPI, and Effectiveness explainedCTR, CR, ROI, and IRVideo Metrics (CPV, CPM, CTR, View Rate, Watch time.

)Important Marketing Terms & Conversion vs Conversion Value explainedConclusionYouTube Ads (lectures):IntroductionSkippable in-stream ads explainedNon-skippable in-stream ads explainedDiscovery (TrueView) ads explainedBumper ads explainedOutstream ads explainedSequence ads explainedNon-video ad formats explainedHow to link your YouTube account with Google AdsHow to set up a YouTube campaign (step by step) part 1How to set up a YouTube campaign (other video formats) part 2A/B split testing for Facebook Ads & Google Ads explained (lectures):What is split testingExamples of split testing adsWhy is A/B testing so powerfulImportant split testing rulesIdeas for Facebook and Google A/B testingA most important rule for ad testing (rule #2 from the previous video explained)Case study #1 (placement testing)Case study #2 (delivery optimization testing)Case study #3 (audience and ad creative testing - 2 variables)Case study #4 Google Ads (demographics and ad variation tool)Case study #5 Google Ads (test different parameters)Facebook Lead Ads for Local Business (lectures):What are the lead ads and how do they workHow to set up the lead ads for a local business (ad set level) part 1How to set up the lead ads for a local business (ad level) part 2How to set up the lead ads for a local business (form creation) part 3Where can you find the collected dataFacebook Lead Ads vs Facebook Conversion AdsVideo Marketing (lectures):Definition and benefits10 different video typesVideo type examplesHow to get started with video marketing (10 steps)Where to distribute the videoHow to improve the SEO with videosPowerful video tipsWhich software to use for video editing (short overview)Tips on how to create a great thumbnailVideo keyword researchImportant video metricsSEO for Small Businesses (lectures):What is SEO and what is a small businessMost important SEO tips for small businessLogical website structureGoogle Search Console & Bing Webmaster ToolsGoogle My Business page - why and howKeyword research and long-tail keywordsPage title and Meta descriptionCommon technical SEO problemsLinks from business partnersSEO - Search Engine Optimization (lectures):What is SEOHow does PageRank workOn-page factors explained (powerful SEO tips)Off-page factors explainedE-A-T concept explainedWhat is the Answer Box and how to appear thereSEO tips (things to avoid)Local SEO tipsHow to Optimize for Voice SearchSEO tools (short overview)Reddit Ads (lectures):What is RedditHow big is RedditTypes of Reddit AdsVideo Ads explainedReddit Ads Manager explainedBilling settings and managing accountsDifferent objective types explainedHow to set up the Reddit campaignsThings to have in mindTwitter Ads (lectures):Introduction to TwitterHow to make your Twitter Page stand outWhich content to use on TwitterHow to access and create an accountTwitter Ads Interface ExplainedHow to set up a Twitter campaign step-by-step guideMost Important TipsWhat is the ideal Tweet lengthHow to use the Advanced searchSocial Media Strategy (lectures):What is a social media strategy and why is it importantDefine social media marketing goals (step 1)Learn everything you can about your audience - create a buyer persona (step 2)Research your competition (step 3)Determine which networks to use and how (step 4)Set up and optimize your accounts (step 5)Choose your core piece of content format (step 6)Determine the best time to post (step 7)Best timings to post on different social media (overview of the research)Create a posting schedule (step 8)Try to connect with the key influencers (step 9)Build the cross-functional team (step 10)Key points on how to improve your existing strategyA list of all 10 steps summarizedShopify store and Facebook ads (lectures):Introduction videoHow to add a Facebook pixel to the Shopify storeWhat is Business Manager and why should you use itHow to create a Facebook catalog and add products from ShopifyHow to create a catalog sales campaign (ad set level)How to create a catalog sales campaign (ad level)How to set dynamic creative ads within the traffic objective campaignGDPR for Digital Marketers (lectures):What is GDPR and why is it importantWhat is considered to be personal dataWhat does GDPR coverExamples of the things you are not able to do anymore3 key areas of GDPRData permission (key area #1 of GDPR)Data access (key area #2 of GDPR)Data focus (key area #3 of GDPR)Difference between Data Controller and Data ProcessorWhat does GDPR mean for pixels, cookies, and tracking codesWhat if you acquire a personal data listBusiness cards and phone callsFacebook and LinkedIn lead ads (& lead ads in general)Tips to implement GDPRAdvantages of GDPRImportant disclaimerCopywriting (lectures):What is copywritingGeneral guide on how to write a great ad copyMirror the visitor's end goal (tip 1)Make things personal (tip 2)Integrate text and visual, Use simple English & Test (tip 3, 4, 5)Implement FOMO (tip 6)Invest in the headlines (tip 7)Create a curiosity gap (tip 8)Surprise your audience & Use numbers (tip 9, 10)What are the Power WordsTop 5 words in EnglishTypes of Power Words and their listsAdditional Power Words and explanationsThis, What, When, Which, Why & How explainedPower Words for CTAGoogle Analytics (lectures):IntroductionHow to set up a Google Analytics accountHow to set up Conversion GoalsGoogle Analytics basic terms explainedHome section explainedCustomization section explainedReal-time reports explainedAudience reports explainedAcquisition reports explainedBehavior reports explainedConversions reports explainedTwo often misconceptionsGoogle Analytics Settings explainedLinkedIn Ads (lectures):Introduction (LinkedIn in numbers)How to access LinkedIn Campaign ManagerHow to create an accountLinkedIn Campaign Manager settings explainedHow to create a campaign groupHow to set up a campaignHow to set up an adDifferent objectives and ad formats explainedHow to set up the Insight Tag and check the performanceEmail Marketing (lectures):What is Email Marketing and why you should use itBasic steps of Email MarketingHow to set up Gmail Ads in Google AdsImportant subject line elements to catch attentionGuideline on how to write the best headlinesImportant rules to have in mindHow to build an email listImportant advice when building an email listHow often to get in touch with your audienceEmail Marketing metricsEmail Marketing automationContent Marketing for Beginners (lectures):IntroductionWhere to start and how to stay up to date with the contentHow to use Google AlertsThe Advantages of Content Marketing4 Important Content Marketing TacticsWhere to distribute your contentTools for Content MarketingAffiliate Marketing (lectures):What is affiliate marketingWho are the key players (3+1 segments)How the affiliate program worksHow to start with the affiliate marketing (merchant's perspective)How to start with the affiliate marketing (affiliate's perspective)How do affiliates get paidCommission rates - Things to knowPros vs cons of being an affiliatePros vs cons of using the affiliate programs as a merchantAffiliate marketing vs DropshippingAffiliate programs vs Referral programsHow to become a successful affiliate marketerCommon types of affiliate marketing channelsReferral Programs (lectures):What is a referral programReferral program vs affiliate programWhat makes a good referral programHow to build a successful referral programFamous examples of the viral referral programsBenefits of the referral programsSurveys (lectures):IntroductionDifference between surveys, questionnaires and polls7 steps on how to conduct an online surveyTypes of survey questionsDifferent levels of rating scale explained13 quick tips for conducting successful surveysSurvey tools (overview)How to distribute the online surveyPaid online surveys explainedASO - App Store Optimization (lectures):What is App Store Optimization and why it mattersThe difference between ASO and SEOThe difference between App Store and Google Play StoreOn metadata vs Off metadata factorsImportance of the KeywordsGoogle Play Store ASO elementsGoogle Play Store Ads (short overview)App Store ASO elementsApple Store Search Ads (short overview)Importance of the A/B testingPodcasting (lectures):What is podcastingWhy is podcast so popularHow to start your own podcastAbout the name, length and audience for the podcastPodcast formats/typesDistribution - podcast hosting servicesDistribution - podcast directoriesHow to monetize the podcast8 most important tips to grow your podcast7 recording tips and tricksGoogle Search Operators (lectures):IntroductionHow does Google Search with operators work. 6 basic operators to understandKey things to know (coolest hacks and tricks)Google Advanced SearchGoogle Search Operators in Online MarketingOnline Marketing Tools (lectures):IntroductionGraphic design #1 - CanvaGraphic design #2 - Adobe SparkInfographics and charts - VismePlanning and collaboration - TrelloAutomation and email service - MailchimpSocial media management - HootsuiteOnline surveys - SurveyplanetWebsite and landing pages - WixAnalyze search and insights - Google TrendsMonitor searches online - Google AlertsBest free image and video sources.