Develop essential marketing & sales skills with expert instruction and practical examples.
Looking to break into digital marketing, become a media buyer, or grow your own business through powerful ad campaigns. This course is your step-by-step roadmap to mastering paid media - no experience required. In just 12 weeks, you'll go from beginner to confident advertiser, learning how to run high-converting campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram).
Through real-world examples and hands-on projects, you'll build, launch, and optimize campaigns using the same tools professionals use - including Google Ads Manager, Meta Business Suite, Google Analytics, and Tag Manager. This course is designed with the Moroccan market in mind, teaching you how to target local audiences in Arabic and French, choose the right platforms, and build strategies that get results. But the skills you'll gain are global - giving you the ability to work with clients anywhere in the world.
Whether you're a student, freelancer, entrepreneur, or aspiring media buyer, you'll finish this program with a job-ready skillset, certification preparation, and a complete portfolio of real campaigns. You'll also learn how to track results, improve return on ad spend (ROAS), and communicate performance to clients or employers. If you're ready to take control of your future in digital advertising, this course is for you.
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