Develop essential marketing & sales skills with expert instruction and practical examples.
"IT WORKED. " was the subject line of the email I received. I had completed a presentation on case presentation using DISC to a southern Michigan dental society.
The doctor who sent the e-mail had attended the presentation and just successfully completed a crown procedure on his brother-in-law that was diagnosed two years earlier. What changed his patient's mind. A change in communication style - to the patient's style.
Man has studied human behavior since the ancient Greeks. Hippocrates attempted to identify behavior styles to determine the outcomes of various wars between city/states. It wasn't until Carl Jung's Psychological Types was published in 1921 that we began to classify behaviors into four types.
It was William Moulton Marston, the inventor of the lie detector, who perfected Jung's behavior styles in 1928 in his publication Emotions of Normal People and ultimately classified the four behavior traits - Dominance, Influence, Steadiness, and Compliance (DISC). What my Michigan dentist explained in the body of the email was textbook behavior profiling. He has a behavior style that is common among dentists - a high level of the Compliance behavior style.
View pricing and check out the reviews. See what other learners had to say about the course.
Affiliate disclosure: if you enroll through links on this page, the course provider may pay us a commission. This comes at no extra cost to you and does not influence how we describe courses.
Not sure if this is right for you?
Browse More Marketing & Sales CoursesExplore more Marketing & Sales courses to deepen your skills and advance your expertise.
