Everyday Influence: Persuasion Skills for Your Daily Life

You don't have forever to master persuasion-you've got a pitch next week that needs buy-in, a tough conversation where you need a yes, or maybe a date that matters more than you're letting on. You need tools that work fast. Strategies that actually land.

And a way to speak so people not only hear you-but care about what you're saying. You don't need theory-you need practical strategies that work immediately. Taught by top university instructor and communication expert Dean Batson, Persuasion & Influence gives you fast, proven techniques from behavioral science to quickly improve how you influence decisions, conversations, and relationships-no matter your starting point.

This course is for you:If you've ever had something important to say-but struggled to make it stick, this course is for you. If you've felt like your ideas get nods, but not action, this course is for you. If you've watched others get buy-in with less substance but more presence, this course is for you.

If you've ever walked away from a conversation thinking, "I should've said that differently," this course is for you. If you want to influence without pressure, and connect without overexplaining, this course is for you. You'll learn how to:Quickly capture attention and make people listen-without raising your voiceRecognize and use simple mental shortcuts the brain naturally trustsClearly frame ideas to get instant buy-in, even in resistant situationsConnect more authentically at work, home, or anywhere elseRooted in behavioral psychology research yet delivered through clear, actionable advice, you'll discover how persuasion really works: it's not about manipulation or dominance-it's about quickly and authentically meeting people where they are and guiding them where you want them to go.