Freelance Masterclass 101

Copywriter Duties & ResponsibilitiesA copywriter may not be in the spotlight or very glamorous, and it's rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following:Write social media content: Copywriters must produce content that shows or reflects the client's brand or voice. Collaborate: Copywriters work with many people from PR, marketing, and customer service.

Produce error-free content: Content must be high-quality and in adherence to the company's style guide. Interpret creative direction: Adapt the points from a creative brief into the persuasive copy. Manage multiple projects: Juggle multiple projects, typically with short deadlines.

STEP 1. ) You gotta know WHAT copywriting is at the core:Copywriting is essentially moving words around to sell better. Let's say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something.

If I was a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage. A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.