Funnel Analysis for Management Consultants & Analysts

What is the aim of this course. Funnels and funnel analyses are great tools that can help you find problems and opportunities, optimize processes as well as manage projects. They are widely used by technological firms.

However, many industries are still not using them, despite their big potential. In this course, I will teach you how to use funnel analyses to increase the profits of the firm. In the course you will learn the following things:What are funnels.

How to analyze funnels in ExcelHow funnels look like for e-commerce, marketplace, SaaS firms, and other business modelsHow to use funnels and funnel analysis to increase sales and profitsWhat are cohorts and how to use them to analyze funnels. How to use funnels to manage tests, projects, or tasksThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated in total of 2 billion of additional EBITDA.

On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others. I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use.