Develop essential seo & paid advertising skills with expert instruction and practical examples.
What if I told you that you can run profitable ads WITHOUT paying for them. You'd probably think I'm crazy right. Well, I must inform you that this is 100% possible and it's done by offsetting your cost per acquisition.
For example, you sell personal training sessions. Before running your ads, you will have to find out how much it costs to acquire a new customer. Let's say you sell your sessions for $100.
If your cost per acquisition is $20 then you will want to offer a "bump offer" or small end product before your potential customer signs up for a full price session. Without doing this, you'll only end up profiting $80 per initial session. However, as an example you could sell cheap meal plan for $19.
99 and it's a 1 time offer. When you generate a lead for your personal training session, you're offering this low cost item first which will offset your cost per acquisition. In simple terms, you're using small end products/services to offset the cost of acquiring a new customer.
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