Google Ads Introduction 2025: Google Ads Retargeting & Pixel

This course is an introduction to Google Ads, especially how to do Google Ads retargeting. Retargeting is running ads to people who have already visited your website. People who visited your website are considered "warm leads" who have already shown some interest in your site.

Targeting "warm" leads in better than targeting "cold" leads who know nothing about your business. Warm leads who click your ads and come back are more likely to engage with your business and are typically cheaper to target. This course is relatively short so you should be able to set everything up in one day and begin running your ads.

INSTRUCTOR BACKGROUNDI've been an entrepreneur for 20 years, have coached 1,000+ entrepreneurs in person, taught 850,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORTIf you have questions, know that I am here to help. I answer 99% of student questions within 24 hours.

Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course.