Google Ads Video Certification
YouTube and Google video advertising for awareness, consideration and action goals, with Google's creative guidance. Free, yearly certificate.
- Provider
- Google on Google Skillshop
- Section
- SEO & Paid Advertising
- Price
- Free
About this course
YouTube and Google video advertising for awareness, consideration and action goals, with Google's creative guidance. Free, yearly certificate.
Where to take it
Free
no fee for the course or the certificate
No affiliate relationship with Google. We earn nothing from this link; it is here because the course is worth knowing about.
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Concepts behind this area
Content Marketing
Content marketing is the practice of earning customers by publishing material they want for its own sake, guides, comparisons, tools, data, video, so that the people who need what a business sells find it, trust it and come back, instead of being interrupted by an advertisement.
Marketing Funnel
The marketing funnel is a model of how strangers become customers in stages, awareness, interest, consideration, purchase, with fewer people at each stage than the one before, used to decide which message, channel and measure belong to which stage.
Marketing Attribution
Marketing attribution is the assignment of credit for a sale or a sign-up to the advertisements, searches, emails and visits that preceded it, according to a rule called an attribution model, so that each channel's reported results reflect its share of the outcomes it helped cause.
The field, explained: Digital & Tech Marketing
Wider context: all fields, the glossary and certification exams.
Last updated 26 September 2026 · Getting Digital