Develop essential productivity & performance skills with expert instruction and practical examples.
The Google AI-Powered Performance Ads Certification helps marketers and advertisers learn to leverage AI tools for enhancing campaign performance on Google Ads. If you have practice exams, they can be a great way to prepare. Each exam might focus on the core concepts and skills needed to pass the certification.
Topics Covered in Certification:Understanding AI in Ads:Basics of machine learning and AI. How Google uses AI for ad personalization and performance optimization. Smart Bidding Strategies:Conversion and revenue-based strategies.
Learning how to implement automated bidding for optimal results. Campaign Optimization:Identifying key performance indicators (KPIs). Using AI tools to enhance ROI and performance metrics.
Targeting and Segmentation:AI-powered audience insights. How to create segmented, targeted ads. Measurement and Reporting:Using Google Analytics and Google Ads reporting tools.
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