Google Analytics

A warm welcome to the Google Analytics course by Uplatz. Google Analytics is a free website analytics service offered by Google that helps you understand the traffic on your website as well as provides you insights into how users find and use your website. It is indeed the most popular digital analytics software and provides web analytics service that allows you to analyze in-depth detail about the visitors on your website.

With Google Analytics, you can track return on investment (RoI) for your online marketing efforts. You can sift & sort your visitors with dozens of parameters or dimensions such as where they came from, what browser they are using, etc. and with metrics such as what page they browsed, for how long, which buttons they clicked, what forms they submitted, and the like.

You can seamlessly integrate Google Products like your Google Ads account and Google Search Console. You can also use tracking codes to tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. All you have to do is install a small tracking code on your website.

Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. This code is a small snippet of JavaScript, or a coding language, that runs in viewers' browser when they visit those pages. Google Analytics provides valuable insights that can help you to shape the success strategy of your business.