Develop essential marketing & sales skills with expert instruction and practical examples.
Life is hard as a hospitality property owner with a short stay accommodation, small hotel business, bed and breakfast, vacation rental or holiday let. You're always spinning plates and it's easy to fall into the habit of allowing OTAs like Booking. com, Airbnb and Expedia to bring you business.
The problem with this is you are missing out on crucial profits, and have less control of the calibre of guests who arrive at your property. In this course I'm going to teach you 3 EASY hotel marketing tricks you can implement over the next 24 hours to:Beat the OTAs & Rank #1 on Google for YOUR own propertyEncourage REPEAT business from your existing customers on Facebook Attract NEW business on Facebook from people who are like your existing customers Each lesson is a step by step, on screen tutorial. Watch over my shoulder as I demo the exact hospitality marketing strategies in Google Ads & Facebook Ads that continually work for my own business AND for the businesses of my students.
I'll demo how to download your customer email list from two of the top hotel booking engines (Free to Book & Eviivo). Follow me as I upload that list to Facebook and teach you how to make the most of it. You DON'T NEED A HUGE ADs BUDGET budget to beat the OTAs.
I'll show how to maximize your ROI and which tricky settings to look out for when you're creating your ads so YOU (not Google or Facebook), stay in absolute control of your budget. Even if you've never tried digital marketing or advertising on Google or Facebook - YOU CAN DO THIS. Beginners are always welcome with me.
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