Email Marketing
Email strategy, segmentation, deliverability, copy, design and testing, with a graded practical exercise and an exam. Two-year certificate.
- Provider
- HubSpot on HubSpot Academy
- Section
- Content & Email Marketing
- Price
- Free
About this course
Email strategy, segmentation, deliverability, copy, design and testing, with a graded practical exercise and an exam. Two-year certificate.
Where to take it
Free
no fee for the course or the certificate
No affiliate relationship with HubSpot. We earn nothing from this link; it is here because the course is worth knowing about.
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Concepts behind this area
Marketing Funnel
The marketing funnel is a model of how strangers become customers in stages, awareness, interest, consideration, purchase, with fewer people at each stage than the one before, used to decide which message, channel and measure belong to which stage.
Marketing Attribution
Marketing attribution is the assignment of credit for a sale or a sign-up to the advertisements, searches, emails and visits that preceded it, according to a rule called an attribution model, so that each channel's reported results reflect its share of the outcomes it helped cause.
Return on Ad Spend (ROAS)
Return on ad spend is the revenue a campaign produced divided by what it cost, expressed as a ratio or a percentage: five pounds of sales for every pound of advertising is a ROAS of 5, or 500 per cent, and the number only becomes a decision once it is compared with the margin on those sales.
The field, explained: Digital & Tech Marketing
Wider context: all fields, the glossary and certification exams.
Last updated 26 September 2026 · Getting Digital